What is Pinterest Marketing?
Ah, Pinterest. The platform that we all know and love for its recipes, craft tutorials, and wedding inspiration.
What if I told you that Pinterest is WAY more than that? Pinterest is often viewed only as a virtual cork board for stay at home moms, but in reality it is a powerful search engine with over 400 million active monthly users in every niche and walk of life.
It can be one of the most powerful marketing tools in your toolbox if you use it correctly.
What is Pinterest Marketing?
It is when businesses use Pinterest strategically to get their content or products in front of their ideal audience without using costly ads. By learning how to strategically use SEO (Search Engine Optimization) keywords in your pinning strategy you can increase your visibility exponentially and draw in new customers using the power of Pinterest.
Why do I need to use Pinterest for my business?
You may be wondering, why you should use Pinterest instead of more traditional social media platforms like Facebook and Instagram.
First and foremost, Pinterest is a search engine - not a social media platform.
This means that users on Pinterest are on the platform expressly to shop, or search for things they want to learn. It also means that you are able to leverage the power of SEO keywords to increase your reach. Unlike using hashtags on Instagram and Facebook, using SEO keywords on Pinterest is a much more targeted and specific strategy. It targets exactly what your ideal audience is searching for, and puts your content out in front of them!
Unlike other social media platforms, content on Pinterest is constantly being recirculated.
Take an instagram post for example. The post goes out, some but not all of your followers see it, and within 24-48 hours it is no longer showing up in people’s feeds. Pinterest pins on the other hand are usually circulating in the feed for at least two weeks. If it is a pin that is doing particularly well it will continue to show up in people’s feeds for months if not years to come.
Pinterest also stands out from the crowd because of what its users are doing on the platform.
They are not just mindlessly scrolling. They are there to buy or to learn. 83% of weekly pinners have made a purchase based on content they saw on Pinterest, and over 14 million article pins are pinned every day.
If you have content to share or a product to sell, Pinterest should be a top priority in your marketing strategy.
Have questions about using Pinterest for your business? Send me an email at alayna@alaynacreative.com